Portico Announces Preservation Agreement with the American Marketing Association

Portico is pleased to announce the signing of an agreement with the American Marketing Association (AMA) to preserve its online journals collection of 4 journals. The American Marketing Association is one of the largest professional associations for marketers with 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Through this agreement with Portico, AMA furthers its preservation strategy. Since 2003, AMA has worked with JSTOR to provide a trusted archive of its journals' back issues and through Portico, it provides for the ongoing preservation of its born-digital current issues. Working in collaboration, JSTOR, Portico, and AMA also intend to include the born-digital versions of the AMA titles in JSTOR in accordance with the moving wall.

With the inclusion of AMA's publications, over 6,200 titles have now been entrusted to the Portico archive. The complete list of titles is available at http://www.portico.org/about/committed_titles_alpha.html and a list of participating publishers is available at http://www.portico.org/about/part_publishers.html.